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Without sales, there would be no jewellery industry. A sales associate operates at the frontline, interacting with customers every day, in tune with the needs, desires and motivations of the marketplace. It is no wonder that a healthy understanding of product knowledge and the selling process, and providing excellent customer service, and the selling process are essential for almost every career along the gem and jewellery pipeline. 

The GIA Applied Jewelry Professional Diploma Programme is designed to prepare you for the front line of the jewellery industry.

Course Highlights

  • Focus on critical product knowledge and proven sales techniques
  • Understand how the 4Cs, Colour, Clarity, Cut, and Carat Weight, affects a diamond's value and become familiar with the internationally accepted GIA International Diamond Grading System™
  • Gain vital knowledge of coloured stones with in-depth focus on ruby, sapphire, and emerald
  • Learn about colour's powerful role in gemstone value and the unique characteristics of today's most popular coloured stones
  • Learn to identify jewellery types and styles, how manufacturing methods can affect style, appearance and durability
  • Learn to understand the special qualities of precious metals and how precious metals are regulated, marketed, and tested be able to compare the advantages of each with your customers

Ideally Suited For

  • Jewellery Retailers and Wholesalers
  • Retail Sales Professionals
  • Jewellery Manufacturers
  • Loose Diamond/Coloured Stone Buyers and Sellers
  • Any individual aspiring for a career in the gems and jewellery industry